Strategic Communications in Australian Energy

It’s a big year for energy and for public campaigns that change perceptions, influence action and shape the future.

There was a big win for renewables and storage projects last Friday.

It was also a win for consumers.

State and Federal Energy Ministers dumped a controversial proposal on grid connections.

The ESB’s push for Locational Marginal Pricing had caused consternation across the industry.

However, the energy industry galvanised against the change, campaigned consistently from a number of angles and brought about a change that will benefit all Australians.

Congratulations to all involved, those who took a high-profile leading role and also those who supported in a less visible way.

The ministers have told the ESB to dump the LCM proposal and work with government officials to develop a “more orderly” mechanism to manage grid congestion. Read more here.

They have been told to come back with proposals in the middle of the year.

Elexia Energy Communciations is excited to be working at the intersection of media, government, public policy and the community.

It’s going to be an exciting year.

Our team is growing, fast!

We’re currently looking for a social media campaign manager and a strategic communications manager.

If you’d like to work on public affairs campaigns and strategic communications that change the future of energy in Australia, then get in touch.